04.1

Leadership 2.0

The generation in which the network is part of the leadership, not a channel added afterwards.

Leadership 2.0 is a name this practice keeps on its own list of specialties. It marks the generation in which a network of people is treated as the work, not as publicity for the work. The earlier Internet Ideas Incubators Jorge Zuazola founded were already built as networks. This practice inherits that habit and refuses to park it under marketing.

A 2.0 step on the ladder is a step about who is in the conversation. Who was introduced, who can speak for the decision, and who is still outside the room. If that step is skipped, later generations are a speech given to people who were never actually gathered.

The practice does not sell a platform under this name. The sheet is here so a board can see where the network step sits before it asks for 3.0 or 4.0.

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